Ed Bestoso

In the late 80’s, as a result of the recession and subsequent Real Estate collapse, I closed the family’s business, one of New England’s largest commercial window treatment applicators, that I was operating since I was in my twenties.

I had an unfulfilling experience in the network marketing industry (MLM), but I still had to make something work, for me, and a then growing family. With several friends and a list that we called “the 12 Success Factors”, that we penned in a couple of afternoon sessions, I set out to find a real company that was constructed differently than the multi-level model that had disappointed me and my friends.

I soon (time was of the essence) discovered a company that not only satisfied the Success Factors, but had a unique business model called Consumer Direct Marketing. I rose within the company’s ranks and in a little over five years, achieved the highest rank in the company’s history.

I opened new International opportunities and spoke at Conventions and high-level advancement meetings. It was easy because, I was working for myself (the business model is based on discreet personal business ownership), and I was referring people to healthy and environmentally safe products in categories that they already used, so there was no additional spending.

One of the company’s benchmarks is to develop other business builders and help them reach their personal goals (their WHY). Everyday I am grateful for the successes in my own business and for the successes of other leaders I have been able to help. If you are serious about building a business to last a lifetime that gives you financial independence, time freedom, and creates a healthier home for you and your family let’s team up and make a difference in the lives of others.